Video technology for the retail industry is rapidly progressing. Integration of data and advanced video analytics, allows traditional surveillance technology to transform itself into a reliable business enhancement tool. For example, a sports store has reported a 15% increase in sales through analysis of customer behavior captured on surveillance cameras and responding by changing staffing patterns. Retail businesses are demonstrating such examples that show that video analytics can be used to do more than catch the bad guys.
The traditional role of retail video surveillance is not going to be significantly impacted. It will continue to function as a preventive tool against shrinkage, a way to track activity at checkout counters and a way to increase store safety while reducing legal claims arising from accidents. However, retailers are adding a layer of analytics to their image capture capabilities.
Today's smart digital systems record data that can stay in the store infinitely, get indexed automatically, be automated to isolate events, people or incidents, and thereby reduce time to review. Until recently, only high security facilities had access to this technology. Now, facial recognition software, pattern recognition and event alerts are becoming achievable.